AR Experience
29CM SEOUNGSU Pop-Up
29CM
Target AR
2024
This is a poster-tracking AR content designed to guide users to the Apple pop-up store at select shop 29CM. When users scan the posters placed throughout Seongsu, where the pop-up store is located, a 3D mini-map showing the pop-up’s location appears. The user experience flow utilizes Apple’s AirDrop and notification features to reflect the brand’s tone and manner.