Article
Meta : Hyundai, Augmented Reality solutions to put your creative campaigns in context
Oct 1, 2021
Hyundai Motor Company launched “The All-New Tucson” with a digital marketing campaign that used virtual reality to showcase the customer journey from brand awareness to purchase consideration. The Facebook campaign delivered an immersive experience based on augmented reality (AR), leading the way in contactless brand experience and achieving inspiring results.
16.5-point increase in ad recall (general ad and Virtual Studio concurrent experience groups)
7-point increase in brand awareness (Traditional and Virtual Studio simultaneous experience groups)
3.6-point increase in purchase intent (Traditional and Virtual Studio simultaneous experience groups)
1.4X increase in cost-effectiveness of brand awareness (Virtual Studio simultaneous experience group vs. traditional ads)
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Source | Meta for Business