Service

This is FOOH content created for the BI renewal campaign of CJ CheilJedang's Korean cuisine brand Bibigo. It embodies the brand's commitment to proactively spreading K-food in global markets, showcasing Bibigo's products in surreal ways at various Korean landmarks along with the new BI. For the 'Bibigo Supermoon Picnic' event, magician Charming Choi transforms the moon floating above Sebitseom into a Bibigo supermoon.