Video Experience
Live Delicious with Song Jieun
CJ bibigo
VFX Video
2024
This is FOOH content created for the BI renewal campaign of CJ CheilJedang's Korean cuisine brand Bibigo. It embodies the brand's commitment to proactively spreading K-food in global markets, showcasing Bibigo's products in surreal ways at various Korean landmarks along with the new BI. In the Song Ji-eun episode, the square outdoor billboard opens, and the BI pops out with helium balloons announcing the BI renewal, greeting Song Ji-eun.