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This is FOOH content created for the BI renewal campaign of CJ CheilJedang's Korean cuisine brand Bibigo. It embodies the brand's commitment to proactively spreading K-food in global markets, showcasing Bibigo's products in surreal ways at various Korean landmarks along with the new BI. In the Song Ji-eun episode, the square outdoor billboard opens, and the BI pops out with helium balloons announcing the BI renewal, greeting Song Ji-eun.