Service

This is FOOH content created for the BI renewal campaign of CJ CheilJedang's Korean cuisine brand Bibigo. It embodies the brand's commitment to proactively spreading K-food in global markets, showcasing Bibigo's products in surreal ways at various Korean landmarks along with the new BI. In the Banpo Bridge episode, a Bibigo kimchi package floats on the Han River, and a giant napa cabbage jumps out like a whale.