Video Experience
Live Delicious_Banpo Bridge Fountain
CJ bibigo
VFX Video
2024
This is FOOH content created for the BI renewal campaign of CJ CheilJedang's Korean cuisine brand Bibigo. It embodies the brand's commitment to proactively spreading K-food in global markets, showcasing Bibigo's products in surreal ways at various Korean landmarks along with the new BI. In the Banpo Bridge episode, a Bibigo kimchi package floats on the Han River, and a giant napa cabbage jumps out like a whale.