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This is FOOH content created for the BI renewal campaign of CJ CheilJedang's Korean cuisine brand Bibigo. It embodies the brand's commitment to proactively spreading K-food in global markets, showcasing Bibigo's products in surreal ways at various Korean landmarks along with the new BI. In the Namsan Tower episode, Bibigo rice tteokbokki descends from the sky and lands on Namsan Tower, resembling a giant tteok-kkochi (rice cake skewer).