Video Experience
ULT POWER SOUND
SONY
VFX Video
2024
This is FOOH content that effectively promotes the sound-boosting feature of SONY's ULT WEAR headphones. Considering TikTok's younger user demographic, we used a visual effect where the time shifts between day and night each time the ULT button is pressed, to intuitively showcase the ULT feature Before & After. The rhythmic BGM emphasizes the bass sound amplification feature of SONY ULT WEAR.