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Nissan Motors GB's First WebXR Campaign

The 'Nissan Electrified Lab' is a WebXR art gallery where users can explore digital artworks created by UK digital artists in a virtual space. This innovative campaign showcases brand art pieces representing Nissan's electric vehicle ARIYA as the 'Ray of Hope' in various cities across the UK, transforming them into 3D spatial art rooms. Upon entering these art rooms, users are treated to an immersive art experience as if they have stepped directly into the artwork. Nissan's electrified brand story is conveyed in an interactive manner, expanding the brand's values of innovative leadership.